Kevin Jonas Sold Rights to Announce the Birth of His Kid. Tacky, Much?
Let us first take a moment to congratulate Danielle and Kevin Jonas on the birth of their new baby girl, Alena Rose. And with that said, let’s now discuss how they have already exploited the new addition to their family.
We’re all used to seeing the first photos of celebrities’ weddings, honeymoons and most importantly, babies on the covers of gossip magazines like People and US Weekly. The publications pay serious bank for exclusive rights to show the first pics of the youngest mini A-listers. But Kevin and Danielle have taken things to a whole new level of disgusting, even by Hollywood’s standards.
Jonas live tweeted the birth (waiting in the delivery room up through the actual moment– excluding shots of Danielle’s vagina) of his daughter over the weekend using the hashtag #babyjonas. Additionally, he encouraged everyone to go to Dreft’s (the baby laundry detergent) Twitter account for official updates. Dreft not only kept everyone up to date with the progress of the birth, but also tweeted the very first pic of Alena Rose Jonas who was born on Super Bowl Sunday. See below shot – and check out Danielle’s gigantic diamond earrings while you are at it:
There’s a Dreft app called Amazing Baby Days, and apparently Kevin and Danielle sold the company the rights to the birth. In other words, they signed away their rights to be able to introduce their firstborn child to the world. Now, unless he lost most of his fortune due to a gambling problem, Kev should have buckets of money in the bank– so why do this?
Do you think a sponsored live tweeted birth goes too far? Do you think other celebrities will try this?