Camille Allen, Callen Creative Solutions
Callen Creative Solutions of Durham, N.C., fuses visual and verbal communication and design to create clear, bold and brilliant brands.
‘Ah ha’ moment that led you to launching this business: It came during Spark & Hustle when speaker Adrienne Reed made it very clear that you can incorporate your best talents to create a business that you love, that is different and will touch people deeply. The weeks following Spark & Hustle Orlando, my vision became crystal clear and grew into what it is today. I can honestly say that there has only been one time that I can remember that I created a promotional piece, whether a slogan, advertisement, newsletter, logo, business card or brochure, that the recipient didn’t absolutely visually and verbally love! But following a tweak or two, that was fixed. I’ve always been an excellent communicator and am intrinsically a designer. It only made sense for me to do what I do.
Ideal customer: Women solopreneurs or small business owners who have a great product and amazing determination, but need brand and marketing direction and an image that backs their substance.
First customer: By walking in and asking them for their business. They said okay.
Measuring Success: I measure business success through client satisfaction and income generation. I’m seeing a monthly increase in revenue and my clients are getting more touches and gaining more clarity around their goals and strategies. I measure personal success by the amount of lives that I touch. I get emails and messages weekly from women who tell me how I’ve touched, helped and inspired them.
Biggest Struggle: I had two big struggles – fear and creating a platform. For the fear, I faced it out of necessity and launched my business scared. It was the best decision I ever could’ve made. I realized that being my authentic self created the platform for me.
Surprise!: My biggest surprise is the outpouring of support from the most unexpected people and places.