Celebrating Women Entrepreneurs: Amie Hoff, Founder of FitKit!
Here is a little bit about Amie and her business.
Amie Hoff is founder of Hoff Fitness LLC and co-founder of Life² LLC and the FitKit line of health improvement products.
Hoff is an in-demand NYC based fitness professional, dedicated to improving the lives of people around the world through better health. She thrives as a motivator, and is committed to being a role model, sharing her expert fitness and health knowledge with as many people as possible. Amie is a successful personal trainer, working with clients to enhance their lives through fitness, nutrition and lifestyle transformation. She provides advice tailored for each individual, finding what works for their specific body type and preference. She inspires her clients to new levels of fitness while introducing fresh techniques and advancements developed from across the health and fitness industry. She has been twice voted Best Personal Trainer by Allure Magazine.
Amie is frequently called on to provide health and fitness tips on TV, radio and in the local, national and global press. Her guest appearances include spots on ABC, CBS, NBC and CNBC and Good Morning America. As fitness expert, Amie has been featured in all of the major health magazines, such as Shape, Fitness and Women's Health, as well as the New York Times, Washington Post and Newsweek. Amie was the exclusive personal trainer on the first season 'Making the Band', an MTV series with P Diddy.
Amie's goal is to actively move the fitness industry forward. She works extensively with New York Sports Clubs, generating and implementing creative ideas to keep the world of fitness fresh and innovative. She has partnered with AKA Hotels as fitness consultant to their guests, and serves on Advisory Boards for health magazines and websites. Amie works directly with various groups and corporations, providing consulting services to support internal wellness efforts.
Amie exemplifies what dedication to fitness means. An avid outdoor enthusiast, she has competed in 100 mile cycle rides, triathlons, biathlons and the Eco Challenge, a 7day outdoor adventure race. Amie is certified with the National Academy of Sports Medicine and is trained in pre/post natal, eating disorder, and sports specific training, including facilitated stretching and CPR/First Aid.
Amie is also passionate about supporting those in need. She has been actively involved in fundraising and awareness efforts for non-profit organizations including the Multiple Sclerosis Society and the Leukemia and Lymphoma Society.