Celebrating Women Entrepreneurs: Kerry Shea Penland, Founder of All'Asta!
Kerry shares with us her road to becoming an entrepreneur...
For as long as I can remember, I have loved a good deal. Estate sales, auctions, thrift stores, and flea markets are my favorite places to shop. I never know what treasures I might discover. My friends are always amazed with the items I bring back and how I repurpose them. They love the charming combination of the past and the present on my walls and bookshelves.
My other favorite way to shop is at home parties. They provide an opportunity to spend time with friends and family while shopping for great items not found in typical stores. I also love the amazing opportunity this business model gives to women. As a wife and mom of three wonderful kids, I understand the need to bring in additional income and still maintain a flexible schedule.
When it occurred to me to combine the two, All’asta was born. Everyone has something wonderful they would love to sell. These ever-changing guest and host items keep each party different! And now I am thrilled to introduce you to our first All’asta Signature line inspired by the vintage and unique finds I’ve collected over the years. As with the auction items, there is something for everyone.
My dream for All’asta is to be a business that allows others a chance for success and has something positive to offer for everyone involved. I want All’asta to help people save money, not just spend it. And of course, it has to be fun. I believe dreams can come true.”
Read about more successful women entrepreneurs!