Daring Doer Rachel Blaufeld: Back’nGroove Mom
With a decade of household CEO experience under her belt, a real-world degree in listening, motivating and consulting, countless leadership projects and sheer mad chaos, Rachel founded Back’nGrooveMom in 2010 to share her thoughts on where being a mom intersects with building a business.
‘Ah ha’ moment that led to launching this business: Originally, I launched my blog as a personal project, but when my email inbox became full of requests to ‘chat’ more on the subject of rebranding and growing a business while maintaining the role of being a mom, a lightbulb went off. Many moms were hungry for something of their own.
Ideal Customer: A woman or mom who either has been on a career break or looking for a career change that includes some flexibility and a feeling of ownership. A woman who wants to see her ideas brought to life.
First Customer: Both of my first clients were high school and college classmates. It was a relief that someone who I knew and valued already trusted in me, however, asking for payment was difficult. I did it though.
Measuring Success: As a writer, I measure success in page views, time on the site, comments and interaction and how these statistics translate into women engaging in projects with me. As a woman, I gauge my success by hearing back positive feedback from other moms.
Biggest Struggle: Asking for money was a big hurdle for me in the beginning, especially when it came to former classmates. Realizing that I wanted to help other women be successful, value their own time and expertise and achieve greatness made me think that I had to be a role model.
Surprise!: The busier I am, the more productive I am. The fuller the agenda or my calendar, it seems as though the more I accomplish.
Promoting Business: Attending conferences – like Spark and Hustle – has been the best promotion so far, and more than likely will continue to be so. The networking that evolves is tremendously valuable and ongoing. The ripple effect of going to my first Spark and Hustle only a few months after deciding I wanted to launch a business continues to astound me. It truly has evolved into a very connected ‘society.’