Will Age Affect How You'll be Doing Your Holiday Shopping This Year?
According to the Wall Street Journal, it will. Older shoppers (50+) are more likely to shop at the mall or in person and carry clipped coupons to help find the best deals. Younger shoppers are using technology such as smartphones and social media to scour the deals and get the best prices.
With 79 million people in this “Millennial generation” aged 16 to 34 that spend $200 billion each year, retailers are paying attention to how they shop. According to the NRF, shoppers aged 25 to 44 will spend the most of any age group, about $820 a person. This generation is more likely to check out brands on social networks, use mobile devices to compare prices, and read online reviews as they are researching products. Many retailers are adjusting their marketing strategies to these shopping trends, like Macy’s who has created a Millennial division with bright signage and pop music.
But is there really such a distinct gap in how the different generations shop? Although the article points to one particular family and their shopping habits, I don’t think that all young people are shopping online, nor do I think that the only people cutting coupons are 50 or older. This is probably because I do a bit of both, and the women I know ranging in age from their 20s to 60s all do the same. I use social media for shopping, reviews, and price matching, but I also still cut coupons because the truth is, I’m going to where the best deal is – not just one particular way of shopping.
I agree that the younger generation may be more accustomed to doing everything online, including shopping, but I’m sure there are plenty of teenage girls that would tell you they still enjoy shopping at the mall – any time of the year.
Do you agree that there is a age divide when it comes to shopping or do you find yourself doing a bit of both?