A Word of Advice to the CEO of Abercrombie & Fitch
Dear Mr. Jeffries,
I would like to introduce myself. I am what you would consider one of the “unwelcome” shoppers in your stores. I am a mom. I am a wife, married nearly 24 years. I am 45 years old, my hair is graying and I am a bit overweight. According to your standards, I don’t belong in your company’s clothes and I am not welcome in your store. According to you, I am not beautiful and skinny. Let me let you in on a little secret: I wouldn’t want to wear your clothes. I wouldn’t want my children to wear your clothes, and my children are not overweight and they are beautiful.
When I first read about your company policy to exclude fat and ugly people, I could not believe that what I was reading was true. After thinking about your ridiculous approach to retail sales, I came to the decision that you are the one missing out. Oh sure, you may be making a lot of money on those skinny beautiful people you cater to, but what you need to understand is that you are making a living built on make-believe and false ideas. Real people like me do not need to wear your clothes to know that they are beautiful or that they can make a difference. Real people do not need to be considered “cool kids” in order to be successful and happy. As a matter of fact, the real “cool kids” do not need to be told they are “cool”; they already know!
I wonder what it is that makes you happy, Mr. Jeffries, or do you even know? After reading your bio, it is totally understandable how you wound up shallow and out of place in society, so much so that you bully people because of their size and appearance. What would happen if you decided to be more inclusive and welcomed everyone into your stores? Would your company be less outstanding? Would you make less money? Would your image change? Personally, I believe your image should change. It’s attitudes like yours that promote sex way too early for teenagers. Instead of warping young minds and encouraging inappropriate dress at such young ages, why not consider revamping your line of clothes for teens and young adults that are age-appropriate. There is no need for sexually explicit billboards and ad campaigns. Instead, why not use your company to promote healthy bodies and positive attitudes toward all people? I’m pretty sure you will still makes lots of money, and you will be making a positive difference in people’s lives.
I know that my voice is small compared to yours, and what I have to say may seem unimportant to you. If that’s the case, then so be it. For me, no matter what I choose to wear or which stores I choose to patronize, I know that being the “cool kid” means more than wearing a name brand such as yours that promotes bigotry toward those of a certain size or of a certain social status. The clothes do not make the person, Mr. Jeffries; it’s the attitude, spirit and soul that make a person truly cool. Maybe you should try it.
Me and Middle America