Biracial Cheerios Ad Sparks Racist Online Comments
There's been a lot of buzz about a current Cheerios commercial that features a white mother, a black father and their bi-racial daughter. When General Mills posted the commercial on YouTube, a plethora of racist responses were posted, prompting the company to disable the comments section.
This "controversy" is receiving a lot of hype, due in large part to the insatiable 24 hour news cycle. Will General Mills pull the ad? Will this scare companies away from using biracial families in advertising? Have we gone backwards despite the fact that we elected a biracial president?
Of course General Mills did not pull the ad. That would be ludicrous. And if companies think they are appealing to the general public by showing commercials with all black families on BET and all white families everywhere else, they might want to venture out of their cubicles and see what the real world looks like.
I have a biracial family. It's something that I don't think about much because I live in 2013, not 1963. My family doesn't seem at all unusual until someone tells us that they find us unusual.
My kids and I were at the park and this older girl asked my daughter, "Why are you white and your brother's black?" I offered a brief explanation and the girl went on her way. My daughter said, "Why do people call our skin white? It's not white. And why do they call people with my brother's color skin black? It's not black. It's brown." I told her the truth. That she was right and that I didn't really know why but it's become shorthand for race. She said, "I prefer to call us peach and chocolate."
I believe comments like the ones on the Cheerios page are made by a handful of miserable cowards hiding behind silly screen names. They wipe orange Cheetos dust on their shirt and take a break from surfing for porn to hurl hateful words from their mothers' basements.
This is not a barometer for the nation's consciousness. It's a mold test for our nation's basement. And yes, we have mold. But I don't spend much time in the basement. I prefer life in the sunshine with the rest of my race. The human race.