Easy Bake Oven Gets a Makeover Thanks to 13-Year-Old Girl
Communication with customers is key for a smart business. Hasbro has recently demonstrated a perfect example of this when they listened to 13-year-old McKenna Pope, who started an online petition to create a gender-neutral version of the Easy-Bake Oven.
McKenna started the petition after her 4-year-old brother wanted one, but they found that the Easy-Bake Oven only comes in pink or purple. She wrote in her petition that Easy Bake’s marketing “sends a clear message: women cook, men work.” Her petition gained more than 44,000 signatures in a matter of weeks thanks to the power of social media. A YouTube video was created by well-known chefs who voiced their support.
Responding to the petition and its response, Hasbro invited McKenna Pope and her family to visit the toymaker’s headquarters to preview the new gender-neutral oven. The new design will be unveiled at a Toy Fair in February and should be available by next holiday season. McKenna’s brother declared the oven “awesome” and it sounds like it is a hit with the family.
I’m looking forward to checking out this new product, especially as the mom of two boys who love to bake. I love hearing stories of companies who “get it” and aren’t scared of changing due to customers suggestions or critiques.
Would you buy the new gender-neutral Easy Bake Oven or do you think the classic pink is better?