Kids Photoshopped to Look Fat in Anti-Obesity Campaign
There is no doubt that our nation is facing a problem with obesity. Even sadder about this situation is that young children represent a growing number in this group and health and government officials are struggling with ways to impress upon the parents how serious it is and how the dietary choices they make for their kids can have long term affects on the child’s wellbeing.
This is something I understand and sympathize with. I am always pursuing better options for my kids, and always frustrated with choices for children on kids menus and school lunches, and am continuously trying to teach and guide my children to make healthier food choices.
However, I am not much of a fan of shock tactics that do little more than upset and don’t really generate any conversation of value.
First 5 California is a government agency dedicated to early childhood development. They focus on educating parents and caregivers about the importance of their role in a child’s life. And they are the sponsors of an ad put out in various languages to reach different demographics, where they take the picture of a child and photoshop it to make the kid look, what they call, fat. Instead, the kid looks like its been put in a fat suit or is terribly bloated. The images are not so much disturbing as they are bizarre. And I am not really sure that feeding into our nation’s already dysfunctional relationship with body images is really the way to go.
Plus, I want to point out that this is a government agency. And there are a number of government agencies who make it impossible for low-income families to afford healthier food options within their limited budget. Many control and manipulate FDA guidelines and regulations to reward corporations at the sacrifice, safety, and overall well-being of their consumer. Others give cuts to and support private health insurances and pharmaceutical companies who get rich off the backs of those suffering from the effects of limited and poor access to healthier food options and chemical-free, non-manipulated food products.
We are a country surrounded by agencies and companies and groups who consistently contradict each other and worse yet, do very little to make it easier for members of society to not need them at all.
So, do parents need to be careful and thoughtful about the choices the make for their children’s diet. Absolutely. Our kids cannot decide for themselves and have no voice. It is up to use to consider the long-term affects before feeding them that next fast food item or filling their bottle with soda or sugary drinks. However, there needs to be a stronger push to make it so that more affordable, healthier, non-processed, non-manipulated, chemical free food choices are available for all – not just the elite few.