One Million Moms Serves Up Hate in a Bowl Over Kraft Campaign and Diversity
Let's do a word association. When you hear the word "mother," what words pop into your head? Caring, nurturing, protector, provider. Those are a few that come to my mind. One word that doesn't come to mind is hate. And yet hate is just what One Million Moms is serving up.
Let me back up a second. Originally I wanted to write about the One Million Moms hilarious call to arms for moms to boycott Kraft because of their "Let's Get Zesty" campaign. Check it:
“Last week's issue of People Magazine had the most disgusting ad on the inside front cover that we have ever seen Kraft produce. A full 2-page ad features an n*ked man lying on a picnic blanket with only a small portion of the blanket barely covering his g*nitals. It is easy to see what the ad is really selling. A person has to look closely to see the item the company is marketing because the salad dressing bottle is so small next to the male model, picnic basket and other food items. There is also a small Kraft logo in the upper corners with the words "Silverware Optional - Let's Get Zesty." The website getmezesty.com is listed in the bottom corner.”
But wait, there’s more:
“Kraft has gone too far and will push away loyal, conservative customers with this new ad campaign. Christians will not be able to buy Kraft dressings or any of their products until they clean up their advertising. The consumers they are attempting to attract - women and mothers - are the very ones they are driving away. Who will want Kraft products in their fridge or pantry if this vulgarity is what they represent?”
Um, I'm a Christian and I think I CAN buy Kraft dressings. Yes, I am definitely able to buy Kraft products. The ad is funny. Ha ha! Lighten up!
See the video below:
But then I saw on their website that they want their members to write emails pressuring sponsors of "The Fosters" to pull their financial backing of the program:
"ABC Family Channel has several anti-family programs and has now added to that growing list. ABC Family's new show "The Fosters" is about a lesbian couple and their diverse family... ABC Family's show "The Fosters" is about two women raising a multi-ethnic mix of foster and biological kids."
Now I'm not laughing.
If a family doesn't look like the family these mothers have, they shouldn't be portrayed on television? Sponsors should feel afraid to sponsor a show that isn't "Leave it to Beaver?" I wonder how many letters the sponsors of "Good Times" and "The Jeffersons" received. Because the mothers writing those emails are the 21st century version of those people.
The moms who don't want to see same sex and mixed race families portrayed on television are the millennial version of the mothers who spit on and threw bottles at African-American children walking to school during desegregation in the 1960's.
Wrap it up in a bow and call it One Million Moms. It's still hate, even if you serve it with apple pie.
The woman in this photo seems insane now. But she felt just as righteous as One Million Moms members.