Too Sexy for the Super Bowl?
Did you see those sexy Super Bowl ads?
Like the Budweiser one where the guy is passionately in love with his beautiful girlfriend, a Clydesdale horse. Okay, not that one. I just couldn't help myself from mentioning it.
I'm talking about ads like Fiat where the camera lingers on a bikini clad woman and a scorpion successfully breaks though the back of her bikini top. By the way, that is one talented scorpion.
Or Kate Upton standing around, looking ultra sexy while teenage boys ogle her and wash a Mercedes Benz.
Or an ad that you'll never erase from your mind when you buy your next domain name or probably ever, the Go Daddy spot where supermodel Bar Refaeli makes out with a computer geek and the camera gets way, way too close and well, you can hear the lips smacking. (Come on! We're trying to eat chips and chicken wings here.)
Sexy Super Bowl ads are nothing new. Remember Cindy Crawford drinking Pepsi?
Except here is the difference. That was 1992. I didn't have kids. I barely had a checking account. Now I have three girls and I just see the world differently. Especially when these ads are being show during a family event like the Super Bowl.
Girls and women are constantly bombarded with images of gorgeous sexy women. Images they can never measure up with. And it's not just the ads. How about the half time show? Beyoncé was a very talented seductress up there, shaking her thing. Even I spent this week wishing I looked a little more like her and less like a 40 something pregnant blonde chick.
As mothers, we try to be good role models for our daughters, encouraging healthy eating habits and a positive self body image. But it can be difficult in a culture where sex sells.
"I'm glad my daughter was too busy playing with friends to watch the Super Bowl TV commercials. I don't want to explain why Kate Upton's boobs are hanging out of her shirt and she was using her body to get the boys to wash the car for her. As a mom, I don't want her exposed to such negative and unrealistic images of women," says New York mom Alexis London.
But other moms just view it as entertainment catering to a male football audience (AKA fraternity house).
Except more and more women are watching the Super Bowl and aren't we the ones primarily making the spending decisions anyway?
I'd love to see TV networks do away with the commercials that make me want to immediately lunge for the remote, mute the sound and shield each of my daughters' eyes. Because that doesn't actually make me a fan of the product.
Just give me some funny, clever, family friendly commercials that we can all enjoy together.