What Do You Think About This Shocking New Anti-Gun PSA?
A new public service announcement from Moms Demand Action for Gun Sense in America (the same group behind a series of provocative print ads earlier this year) was clearly filmed with the intention to shock. And indeed it does.
The PSA begins with an average suburban family waking up and starting their day – the mom is making coffee and preparing lunch, a little boy is eating cereal and the dad is holding a baby at the kitchen table. And then things get “interesting”. The school aged boy pulls on a sweatshirt with a picture of a bullseye target on the front and over that, the mom helps him fasten a bullet proof vest with a similar photo of a target on it. And so continues the family’s “normal” day..
The ad closes with the message, ““Is this the new school uniform? Send Congress a message. Pass gun control today or lose my vote tomorrow.”
Whether you are pro-gun or not, the ad will give you pause and perhaps even give you the chills (my reaction consisted of chills and tears). And then the debate will begin over whether it promotes hysteria or whether it’s right on.
Regardless of where you stand on the gun issue, what do you think of the ad? Watch it below and share your thoughts.