In The News
LEGO Sets for Girls: Cheap Shot or Good Idea?
When I first heard that LEGO was launching Lego Friends, a new line aimed at girls aged 5 and above, my knee-jerk reaction was “Here we go – they are going to dumb it down with Pepto pink and stupid themes like LEGO beauty shop.”
And they have. The minifigures (or “guys,” as we call them in our house) are slightly curvy and much more styled with cute outfits, accessories and makeup. Is lipstick that essential to a building activity? The set themes are as expected – “Emma’s Fashion Design Studio,” “Stephanie’s Outdoor Bakery” (um – outdoor bakery? wtf?) and “Mia’s Puppy House.”
Additionally, unlike the LEGO sets we all grew up with, LEGO Friends doesn’t require your little one to finish building each set before she can play with it. Doesn’t that defeat the beauty of what LEGO has promoted? Following instructions, figuring out a system, finishing what you started.
But then – and don’t threaten to shove a Barbie Dream House where the sun don’t shine – it didn’t seem like such a terrible idea after all. My toddler daughter is obsessed with my son’s LEGO sets – but she’s also obsessed with everything he does. When that phase comes to an end and wearing his T-shirts has lost its novelty, she may not want to play with his “Star Wars Imperial V-Wing Starfighter” creation.
The line is bound to be successful, and it’s going to be tough to avoid in the toy stores. Isn’t playing with a building set still better than say, watching “iCarly” (sorry, Nickelodeon)?
Will you buy your child a Lego Friends set?
This was one of the headlines the Lifetime Moms tackled in "Moms Get Real" with Juju Chang: