Moms in Business Interview: Jocelyn K Allen
Interview with Jocelyn K. Allen of GM and founder of Divas4Life.
Not only is Jocelyn Allen making a difference in her role with GM, but she is also the founder of Divas4Life, a not-for-profit program dedicated to fostering determined, inspired, victorious, adventurous (DIVA) young women, ages 8-18, through the instruction of life-sustaining skills.
Tell us about your position at GM as Director of Grassroots, Community and Diversity Communications.
My actual title is Director – Regional, Grassroots and Diversity Communications, and I have three distinct but inter-related roles:
- Work with my regional Communications teams to identify PR opportunities for GM’s people and products across the country
- Identify and work with local influencers and organizations across the country to get them exposed to our products
- Work with local and national diversity media and influencers across the country to get them exposed to our people and products
A recent significant accomplishment of mine was participating in the Dr. Martin Luther King Jr. (MLK) Memorial dedication this past October. GM was the first major sponsor of the Memorial project and has been involved for more than a decade in making this tribute to the civil rights leader a reality. I actually remember handling the first news release in early 2001 when GM announced it was signing on as a corporate sponsor for the project. Being a part of this initiative meant so much to me. GM and Chevrolet were involved in the MLK Memorial, not because of the past, but because of today and the future. It was really about bringing Dr. King’s vision of having people of all races and all ethnic backgrounds and genders and different lifestyles come together and have a conversation about how we can make our communities better.
To read the full interview visit BizzieLiving.com: Moms in Business Interview: Jocelyn K Allen