In The News
Vanity Sizing: I'm Sold!
Recently, I read an article about how clothing store Zara's sizes are considered too small for American women. (Um, no sh*t). I shop at Zara every now and again (and by shop, I mean, I go in, try on clothes, and leave. With a scarf. Scarves are not usually unflattering or too tight). Zara, like many stores that sell seasonally on-trend and reasonably inexpensive clothing, always leaves me feeling a little perplexed about what size I actually am.
As a woman who seldom steps on the scale unless I have to at like, a doctor's office, I judge "my size" on the size of the clothing I'm wearing… and how I look when I take a picture. Hey, at least I’m honest. BTW, I'm totally that woman at the doctor's office who, even when the scale is in the middle of the hallway, either strips down to almost nothing, or insists they take off 3 pounds for clothing. And shoes. Even if I'm not wearing any. So when it comes to shopping, I'm not going to lie: I love being lied to! Yep, lie to me J Crew! Lie to me GAP! I'll take your size 2's! Who wants to be a large at some other clothing stores???! NOT ME!
Call me vain, call me shallow, call me pathetic, I don't care. I'm a big, huge fan of vanity sizing! WHY? Because it is marketing genius at it's best. Of course I'm more inclined to buy a pair of shorts that boost my ego!! Of course I can convince myself I haaaaaaaaaave to have that dress even though the color is aaaaaalllll wrong because it's a smaller size - and it fits me!!! Of course I'm going to maybe even buy more than ONE item (in multiple colors) because it fits oooooh, so good AND, oh, did I mention, is a size 2 or 4?
It used to be that you couldn't get away with these sizing games when you went to upscale department stores like Barney's where they're selling high-end duds. Well, either I've shrunk (not likely) or Bryant Park and 7th Ave is catching on, because now my favorite lines like DVF, Vince, Rebecca Taylor, and Joie are slimming down on numbers and thereby making buyers like me feel mighty hot. (Side note: I realize like design houses like Chanel are hardly following suit on vanity sizing…. But that’s okay, because sunglasses and purses don’t make me feel fat).
Again, call me vain, but size does matter.
Well, not when it comes to shoes. It doesn't matter. As long as they're comfortable and they fit. Scratch that, as long as they're cute and you can kind of walk. Then I'm SOLD.